Our Mission
Our Vision
To be thought leaders and trusted advisors on all facets of HR and employment law for organizations across Wisconsin and beyond. To be forces for good and courageous community partners.
Our Core Values
Meet Our Amazing Team
A magnificent group of HR and legal champions, bursting with knowledge & experience, packed with personality, determined to solve your puzzle, devoted caring for your mission and vision, and dedicated to doing the right thing.
Jane D. Clark, J.D.
CEO & Managing PartnerJane Clark is the Founder, CEO & Managing Partner of Lake Effect HR & Law. She can help with all facets of your Employment Law, HR, Benefits, and Training needs.
Sheila Conroy, J.D.
PartnerSheila Conroy is a Partner at Lake Effect HR & Law. She can help with all of your Employment Law, Litigation, and Training needs.
Jennifer Lindberg, SPHR, SHRM-SCP
Strategic HR AdvisorJennifer Lindberg is a Strategic HR Advisor at Lake Effect HR & Law. She can help with all of your HR and related Training needs.
Tricia Perkins, SPHR, SHRM-SCP
Senior Strategic HR AdvisorTricia Perkins is a Senior Strategic HR Advisor at Lake Effect HR & Law. She can help with all of your HR and related Training needs.
Leann Ploessl, SHRM-CP
Strategic HR AdvisorLeann Ploessl is a Strategic HR Advisor at Lake Effect HR & Law. She can help with all of your HR, Benefits, Payroll and Training needs.
Holly C. Pomraning, J.D.
AttorneyHolly Pomraning is an Attorney at Lake Effect HR & Law. She can help with all of your Employment Law, Litigation, and Training needs.
Nice things people say about us
Annette Look
Program Manager, Nonprofit Leadership Initiative
“I recommend all teams invest in the Everything DiSC® assessment and follow-up session. For me, Everything DiSC® confirmed a lot of what I knew about my leadership style, but using it as part of our team building is where the value really lies. … Everything DiSC® helped us navigate and better understand each other's go-to work behaviors, which helps avoid misunderstandings.”
Sonia Barham
CEO The Family Radio Network
"I love Tricia and Jane … I appreciate how they deliver content in a manner that all of us can understand. Something as simple as stop being a boss and become a coach and mentor instead.”
Erin R Trondson, M.S. Ed.
Head of School, Woodland Montessori
"As a small nonprofit, it is challenging to afford and employ an HR position, Lake Effect helps us navigate sensitive scenarios and works hard to get us important information through their free weekly updates and bulletins. They are an organization that serves with compassion and care and always puts the needs of their client front and center."
Jaime Kriewaldt
Executive Director, Best Friends of Neenah Menasha
"Tricia, from Lake Effect HR & Law, joined our personnel committee in 2018, and WOW, she has contributed a huge amount of time and talent to help our organization with all things related to HR! Tricia is an extremely talented professional and gets nonprofits-We truly are the lucky ones to have Tricia and Lake Effect HR & Law to go to."
Tiffany Scheller
CFO, Urban Land Interests
"Jane Clark is an absolute gem and has always served our organization well. She, and her staff, invested time getting to know Urban Land Interests, our people and our values. She combines that familiarity with her employment law expertise to deftly guide our organization through employment matters, often serving as a strategic advisor and thought partner for our executive team. Her staff is incredibly strong, reliable and very pleasant to work with. I value our partnership and highly recommend this firm."
Heather Wentler
Executive Director & Co-founder, Doyenne
"Lake Effect HR & Law is one of the most important companies for startups in Madison. Doyenne values the work they have provided us, and has benefited by company and company culture growth because of their support. We promote their business to our members and encourage companies to seek their professional expertise at all stages of business."
Jordan Durst
Human Resources Manager, healthfinch, Inc.
"Over the past four years, we've had the pleasure of working with Jane Clark and Lake Effect HR & Law. When we were an incredibly small start-up we relied on Jane to administer almost all our HR functions from onboarding to benefits to terminations. As we grew and eventually had a full-time designated HR professional on staff, we relied on Jane for her expert legal advice as well as a mentor for our newly hired HR Manager. As a small healthcare IT startup, we've seen periods of rapid growth growth that were supported and nurtured by Lake Effect HR & Law. "
Sherri Riach
Human Resources Manager, Taliesin Preservation, Inc.
"As a Human Resource department of one for a small organization, having access to Tricia Perkins and Jane Clark at Lake Effect HR & Law has been an invaluable resource. They are always available to bounce personnel issues and questions off, and even just to provide an ear while you talk yourself through a situation. I have also taken advantage of their expertise to research compliance questions. We value our relationship with the people at Lake Effect and cannot speak highly enough of them."
Thomas R. Poehling
President, Poehling Capital Management, Inc.
"We cannot be more complimentary and thankful for our collaborative relationship working with Jane Clark and her team at Lake Effect HR & Law. Their timeliness, proficiency, and attention to detail have been most appreciated. The firm is uniquely positioned and equipped to address both our employment law and human resources needs."
Kim O'Brien
Executive Director, Nonprofit Leadership Initiative
"The Nonprofit Leadership Initiative has worked with Tricia and Jane for a few years as trainers for our Leadership Forums. They receive rave reviews every time they visit the Fox Valley for these sessions and I am asked to bring them back often. Jane's legal expertise, combined with Tricia's human resource approach, provide all sides of an issue when considering how to handle complex employee dynamics. They really take the time to answer everyone's questions in the room. I highly recommend working with the Lake Effect HR & Law team!"
Andrea Conrad
Operations Manager, Numbers 4 Nonprofits Inc.
"I have known Jane and Tricia in various roles for many years. ... Their positive attitudes carry an edge of lighthearted humor that paints the HR field with a “can do” attitude for tackling challenges and employment law changes, as evidenced by the material they presented to a group of nonprofit leaders during one of our firm’s breakfast events. ... Their passion extends beyond the day-to-day office work into a true mission-based desire to be the one-stop resource for their clients’ HR and employment law needs."
Maria Van Laanen
President, Fox Cities Performing Arts Center
"Jane Clark and Tricia Perkins truly understand what is means to be partners in caring for your team. They take the time to get to know the individuals and provide insights and support that directly matches your needs."
Memberships
We're involved with a lot of great organizations!